
Eyamin
Expert in CRO Audit, GA4, Ecommerce Tracking and PPC Ads
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PPC Ads Manager & Brand Growth Specialist
La Manoletina • Freelance
May 2025 - Present • 1 yr 3 mos
As the PPC Ads Manager & Brand Growth Specialist for La Manoletina, I am responsible for developing and executing full-funnel paid advertising strategies across major platforms (Google Ads, Meta, etc.). My core focus is on maximizing Return on Ad Spend (ROAS) and driving profitable customer acquisition. I manage a substantial monthly budget, performing continuous A/B testing, audience segmentation, and creative optimization to improve key performance indicators (KPIs). I play a critical role in scaling the brand's digital presence, leveraging data analytics to identify new growth opportunities and refine the overall marketing mix.