Charles James

Leads Generation Specialist and Social Media Marketer

Pool Patch • Freelance

Aug 2024 - Jun 2025 • 10 mos

Charles James served as a Social Media Marketing and Lead Generation Specialist at Pool Patch Company, where he played an important role in expanding the company’s customer reach and strengthening its digital marketing performance within the pool installation industry. His responsibilities focused on creating strategic marketing campaigns that generated qualified residential and commercial pool installation leads through social media platforms, paid advertising, and online customer engagement. Charles consistently demonstrated strong communication, creative thinking, and analytical skills while managing campaigns designed to attract homeowners searching for custom pools, pool remodeling, outdoor living upgrades, and backyard transformation services. At Pool Patch Company, Charles was responsible for developing and optimizing Facebook, Instagram, and Google advertising campaigns that improved customer acquisition and increased overall lead conversion rates. He conducted detailed audience research to identify high-intent customers, allowing the company to maximize advertising efficiency while reducing unnecessary marketing costs. Through continuous testing of ad creatives, landing pages, and targeting strategies, he successfully improved campaign performance and generated a steady flow of new customer inquiries for the sales department. Charles also contributed to the company’s online branding by creating engaging promotional content, managing social media engagement, and improving customer interaction across multiple digital platforms. His ability to respond to inquiries professionally and maintain positive communication with potential customers helped strengthen the company’s reputation and increase customer trust. He collaborated with project managers and sales representatives to ensure marketing campaigns aligned with the company’s operational goals and customer expectations.