Mehedi Hasan

Klaviyo Email Marketing Specialist

Jewelry and Accessories • Freelance

Sep 2024 - Present • 2 yrs 1 mo

As an Email Marketing Specialist for UltraBand USA, I manage the brand’s email and SMS marketing with a strong focus on customer retention, engagement, and revenue growth. My work includes building and optimizing Klaviyo email flows, managing monthly ongoing email campaigns, and handling Attentive SMS campaign and flow management. I create lifecycle automations, promotional campaigns, and targeted messaging strategies to improve customer experience and increase conversions. Key responsibilities include managing flows such as Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Winback, and Customer Retention flows. I also handle campaign planning, audience segmentation, A/B testing, and performance analysis to continuously improve results. Additionally, I manage SMS marketing through Attentive, ensuring both email and SMS channels work together effectively to drive revenue and strengthen customer relationships.

Mailchimp Email Marketing Specialist

Genuine African Formula • Freelance

Oct 2023 - Present • 3 yrs

As an Mailchimp Email Marketing Specialist, I manage and optimize the brand’s email marketing strategy to increase customer engagement, retention, and revenue. I design and implement automated email flows, manage promotional campaigns, and continuously improve performance through testing and data analysis. My responsibilities include creating and optimizing key automation flows such as Welcome Series, Abandoned Cart, and Customer Retention flows. I also conduct A/B testing on subject lines, content, and send times to improve open and click-through rates. In addition, I manage regular promotional campaigns, design responsive email templates, segment audiences for targeted messaging, and analyze campaign performance to identify opportunities for growth and optimization.