
Rachael Daniel
Google Ads PPC Expert Lead Generation Specialist
Habilidades

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Experiencia laboral
Google Ads & PPC Specialist
Independent • Freelance
Jan 2024 - Present • 2 yrs 9 mos
Managed and optimized Google Ads campaigns for businesses seeking to generate qualified leads, increase online sales, and improve advertising performance. Developed campaign strategies based on business goals, target audiences, search intent, budgets, and conversion objectives. Handled keyword research, campaign structure, ad creation, negative keywords, audience targeting, bidding strategies, budget allocation, and ongoing optimization across Google Search, Display, Shopping, and Performance Max. Implemented conversion tracking with Google Analytics 4 and Google Tag Manager to improve campaign measurement and provide reliable performance data. Monitored CTR, CPC, conversions, CPA, conversion rate, and ROAS to identify opportunities and reduce wasted ad spend.