
Evgeniya
Social Media Designer, Digital Artist
Habilidades

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Experiencia laboral
Lead Social Media Manager & Content Creator
Freelance Web Designer
Sep 2024 - Present • 1 yr 10 mos
SVALKA (Sustainable Fashion & Vintage Retail) Managed and executed the end-to-end SMM and content strategy for a major sustainable fashion and second-hand brand, focusing on organic growth, community building, and driving sales. Key Achievements & Responsibilities: • Audience & Reach Growth: Designed and produced highly engaging, aesthetic Reels and posts, which tripled (3x) organic account reach and follower growth in just 1 month. • Revenue Generation: Led the social media campaign for promotional events and sales, successfully increasing promo-driven revenue by 400% (4x). • Influencer Marketing: Initiated, negotiated, and managed collaborations with fashion bloggers and lifestyle influencers, significantly boosting brand awareness and store visits. • Visual Content Creation: Handled graphic design, mobile videography, and video editing (Reels/TikToks), establishing a unique and recognizable brand aesthetic.