ESTHER WHYSE

Social Media Manager — ADS Shop

Ads-shop.fr • Freelance

Sep 2026 - Present • 2 mos

Managed social media marketing and content strategy for an automotive brand specializing in premium Volkswagen Golf 7 steering wheels. * Planned and developed social media content to increase brand visibility and audience engagement. * Created product-focused content designed to communicate quality, style, and value. * Maintained a consistent visual identity across social media platforms. * Developed organic growth strategies focused on building trust and generating customer inquiries. * Researched the target audience and adapted content ideas to Volkswagen Golf 7 owners and automotive enthusiasts. * Supported the brand’s transition from simply showcasing products to building a stronger social media presence and customer journey. Skills: Social Media Management, Content Strategy, Social Media Marketing, Brand Strategy, Organic Growth, Content Creation

GuildNest — Social Media Manager

Guildnest • Freelance

Aug 2026 - Present • 3 mos

Gaming & Community Platform | Freelance Project Managed social media content and strategy for GuildNest, a gaming/community platform. Developed a structured content calendar focused on community engagement, gaming discussions, platform features, and brand awareness. Created content concepts featuring the brand mascot, Nesti, including educational posts, carousels, community questions, and promotional content. Developed posts around key gaming/community topics such as raid sign-ups, DKP, community management, and player engagement. Helped establish a consistent visual and communication style across the brand's social media presence. Focused on creating content that encouraged gamers to interact with the brand rather than relying solely on promotional messaging. Worked closely with the client to refine content based on feedback and maintain alignment with the platform's positioning.

L’Coiff : Social Media & Content Management

Salon L'coiff la Verpilliere • Freelance

Jul 2026 - Present • 4 mos

Beauty/Hair Brand Supported social media content planning and management for L’Coiff. Developed content ideas designed to showcase the brand, services, products, and overall identity in an engaging way. Created and organized social media content calendars to maintain consistency in posting. Developed captions and promotional messaging aligned with the brand's tone and target audience. Researched relevant beauty and hair-content trends to identify opportunities for audience engagement. Helped strengthen the brand's online presence through consistent, audience-focused content. Collaborated with the client to incorporate feedback and improve the direction of the content.