
Esther
CRO AUDIT
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Experiencia laboral
Social Media Marketing Specialist
Remote Care Partners • Trabajador autónomo
Nov 2021 - Present • 4 yrs 6 mos
Results driven Social Media Marketing Specialist with experience managing Facebook and Instagram marketing campaigns for businesses across service based industries. Skilled in creating high converting ad campaigns, audience targeting, lead generation, Meta Pixel setup, content strategy, and social media growth optimization. Experienced in helping brands improve online visibility, customer engagement, and sales through data driven marketing strategies. Managed Facebook and Instagram marketing campaigns for local and international businesses. Created and optimized Meta Ads campaigns focused on lead generation, conversions, traffic, and brand awareness. Set up and configured Meta Pixel for conversion tracking and audience retargeting. Developed social media content strategies to improve engagement and follower growth. Conducted audience research and competitor analysis to improve ad performance. Designed ad creatives, primary texts, headlines, and call-to-action strategies. Managed advertising budgets and optimized campaigns to reduce cost-per-result. Generated leads for businesses in cleaning services, junk removal, property maintenance, and local services industries. Monitored campaign analytics and performance reports using Meta Business Suite. Assisted clients with Facebook Page optimization and Instagram business growth. Achievements: Increased lead generation through targeted Facebook and Instagram advertising campaigns. Improved ad conversion rates by optimizing audience targeting and retargeting strategies. Successfully implemented Meta Pixel tracking for multiple client websites. Helped local service businesses improve online visibility and customer acquisition. Delivered high-performing ad creatives and copy that improved engagement and click-through rates.