Estefani T

Social Media Manager and Marketing Specialist

Freelance • Freelance

Jan 2023 - Present • 3 yrs 7 mos

As a freelance Social Media Manager and Marketing Specialist, I help brands grow through strategic social media management and performance-driven marketing campaigns. I have successfully increased brand visibility, engagement, and audience growth by developing customized content strategies aligned with each client’s goals. I bring extensive experience managing and scaling accounts across Instagram, Facebook, TikTok, and YouTube, leveraging both organic strategies and content designed to support paid advertising efforts. I also specialize in AI-powered content creation and video editing, using tools such as Pictory, InVideo, Gemini, HeyGen, and Opus Clip to produce high-quality, scalable content. My skill set includes content planning, captions, visual storytelling, content creation using Canva, CapCut, Adobe, and industry-standard scheduling tools like Metricool, Planoly, Buffer, and Later. I focus on creating visually compelling posts paired with strategic captions that drive engagement. By staying ahead of social media trends and using data-driven insights, I continuously optimize content and campaigns to maximize reach, engagement, and ROI. My freelance work is defined by a strategic mindset, consistency, and a strong commitment to delivering results.