Esh.

Content Strategist & Content Creator

Think Feel Talk Therapy • Freelance

Sep 2025 - Present • 1 yr 1 mo

Worked directly with the CEO to develop and execute content strategies that supported the company's marketing goals and strengthened its online presence. Created content for social media, websites, blogs, presentations, workbooks, and marketing materials while maintaining a consistent brand voice. Designed graphics in Canva, wrote SEO-friendly website copy and blog posts, and helped communicate mental health topics in a clear and engaging way. Managed the content creation process from planning and research to design, writing, and publishing. Conducted keyword research, competitor analysis, and content planning to improve visibility and audience engagement. Collaborated with the CEO on new campaigns, website updates, educational resources, and brand messaging to ensure all content aligned with business objectives and delivered value to the target audience.