
Erin Davis
UGC Millennial mom creating conversion friendly content
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Founder and Brand Marketing Director
Erin and Mae Co
Apr 2020 - Present • 6 yrs 6 mos
Company: Erin & Mae Co. Position: Founder & Brand Marketing Director Dates: 2020–2026 Founded and operated a consumer hair and scalp-care brand for six years, overseeing brand strategy, product marketing, content creation and paid social creative. Developed UGC-style short-form content from concept through final edit, including hooks, scripts, product demonstrations, lifestyle content and conversion-focused ads. Created and tested organic and paid social creative, including content that generated 100K+ views and approximately 3% CTR. Experience includes creative strategy, on-camera content, product photography and video, social media marketing, email marketing, e-commerce and understanding creative performance from the brand side.