Eric

Social Media Content Designer

Design K • Trabajador autónomo

Feb 2023 - Jan 2026 • 2 yrs 11 mos

I have experience working in digital content design and product marketing, helping small businesses and e-commerce brands improve their online visibility and product reach. My work focuses on creating designs that are visually engaging, optimized for search, and aligned with brand identity. I understand Pinterest as a visual search engine, so I combine design with basic marketing strategy to help content reach the right audience and generate engagement. I have supported product-based businesses, especially Etsy-style stores and other business brands, where I handled pin design, visual content creation, and layout structuring to ensure consistency and strong brand presentation. I also conduct audience research to make sure each design is relevant and targeted to the right customers. My responsibilities include designing contents for e-commerce brands, creating visually consistent content, applying basic Pinterest SEO practices such as keyword-focused titles and descriptions, and organizing content to improve visibility and engagement. I also help small businesses present their products in a more professional and market-ready way. Through this experience, I have improved content visibility and engagement by focusing on intentional design and audience-driven strategy. I continue to grow my skills in Pinterest marketing and e-commerce content design, with a focus on helping businesses increase traffic, strengthen brand presence, and convert viewers into customers through effective visual storytelling.