Emon

Web Analytics & Tracking Specialist (WHMCS Integration)

Digital Agency • Freelance

Mar 2026 - Present • 2 mos

Successfully managed and implemented a complex tracking infrastructure for a WHMCS-powered Hosting and Domain service website. This project required advanced technical workarounds to ensure data accuracy in a non-standard environment. Key Achievements: Custom Tracking Infrastructure: Since the website lacked a native eCommerce Data Layer, I implemented advanced DOM Scraping using ID, Class, and Element Visibility triggers to accurately capture dynamic transaction data. High Event Match Quality: Achieved a consistent 8.2+ Event Match Quality score on Meta (Facebook) by successfully mapping advanced matching parameters (hashed email, phone, and user browser data). GA4 & Meta CAPI Integration: Configured both browser-side and server-side (Conversion API) tracking to ensure 100% data retention and bypass ad-blocker restrictions. Full-Funnel Measurement: Tracked the entire customer journey, including domain searches, hosting plan selections, and WHMCS invoice completions, providing the client with precise marketing attribution and ROAS insights.

Web Analytics & Tracking Specialist (Ektify)

Ecommerce • Freelance

Mar 2026 - Apr 2026 • 1 mo

I managed technical web tracking and data management for Ektify, focusing on high-precision event tracking and catalog optimization. Meta CAPI Implementation: Successfully integrated Meta Conversions API to bypass browser restrictions and recover lost data. Match Quality Optimization: Achieved high event match quality scores (averaging 9.0/10) by sending consistent user data through custom code. Standard & Custom Events: Configured tracking for core events like Purchase, Initiate Checkout, and AddToCart, along with custom events like "15_sec_page" and "scroll". Catalog Integration: Integrated product catalogs and mapped them with event data to improve the accuracy of Advantage+ dynamic ads. Technical Implementation: Used custom coding to ensure all event data was accurately transmitted and deduplicated between the browser and server.

Web Analytics & Tracking Specialist (Meta & TikTok)

Tangail Bazar • Freelance

Dec 2025 - Jan 2026 • 1 mo

I help businesses bridge the gap between their website and their ads. My focus is making sure every click and conversion is tracked accurately so you can see exactly where your profit is coming from. What I’ve been doing: Meta & TikTok Tracking: I set up Meta Conversion API (CAPI) and TikTok Events API using Server-side tracking. This ensures your data stays accurate even with browser restrictions or ad blockers. Custom Audience Building: Beyond just tracking, I help create high-performing Custom and Lookalike audiences based on real user behavior (like ViewContent, AddToCart, and Purchases). Event Optimization: I make sure events like Leads and Purchases are firing correctly with the right currency and values, so your ROAS (Return on Ad Spend) is clear and easy to read. Fixing Data Gaps: I specialize in solving tracking issues like event deduplication and signal loss to help your ads perform better and save you money. In short, I make sure your tracking is "bulletproof" so you can focus on growing your business with data you can actually trust.