Toby

Facebook Ads Specialist | Facebook Ads Campaign And Meta Pixel

Ecommerce • Freelance

Jun 2025 - Present • 1 yr 2 mos

I am a performance-focused Facebook Ads Campaign Specialist with proven experience planning, launching, optimizing, and scaling paid advertising campaigns for e-commerce brands, service-based businesses, and online stores. I help businesses generate high-quality traffic, leads, and sales using data-driven ad strategies. Key Responsibilities & Achievements: -Planned and executed Facebook and Instagram ad campaigns from scratch for Shopify, Etsy, and independent websites. -Conducted in-depth audience research and targeting based on interests, behaviors, demographics, and purchasing intent. -Created high-converting ad creatives (images, videos, carousels) and persuasive ad copy aligned with brand messaging. -Set up Meta Business Manager, Facebook Pixel, Conversion API (CAPI), and custom events for accurate tracking. -Built structured ad funnels including awareness, consideration, retargeting, and conversion campaigns. -Managed daily ad budgets, bid strategies, and campaign scaling while maintaining positive ROI. -Optimized campaigns through A/B testing of creatives, audiences, placements, and ad copy. -Implemented retargeting strategies for website visitors, add-to-cart users, and past customers. -Created Lookalike Audiences from customer lists, website traffic, and engagement data. -Monitored key performance metrics such as CTR, CPC, CPA, ROAS, and conversion rates. -Diagnosed and resolved common ad issues including ad disapprovals, learning phase delays, and poor performance. -Delivered clear performance reports with actionable insights and recommendations. Industries & Niches Served: E-commerce (Fashion, Beauty, Baby Products, Pet Supplies, Home & Lifestyle), Digital Products, Local & Online Services. Tools & Platforms Used: Meta Ads Manager, Meta Business Suite, Facebook Pixel, Conversion API (CAPI), Google Analytics, Canva, Shopify Analytics. -Core Facebook Ads Skills -Campaign Strategy & Funnel Building -Audience Research & Targeting -Creative &