
Emma F
Media Planning, Buying and Copywriting Across Global Markets
Habilidades

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Porfolio
Experiencia laboral
Founder
Identity Media • Trabajador autónomo
Jan 2026 - Present • 8 mos
Founded and run Identity Media, an independent media planning and buying agency operating across traditional and digital channels for clients spanning the UK, Europe, Asia, MENA, North & South America, and Oceania Traditional Channels: TV, OOH, Audio, Print, Sponsorships Digital Channels: Search, Social, Programmatic, Influencer Marketing & Retail I lead all aspects of the agency's client work, from media strategy and planning through to buying and campaign delivery. My background spans copywriting and proofreading, media planning and account direction, giving me a strong grounding in both the creative and commercial sides of campaigns. I built Identity Media on the belief that clients get better results from senior, hands-on attention than from layers of agency process, so every project I take on gets direct access to my experience, not a junior account handler.
Co-Founder & MD
International Advertising Solutions • Tiempo completo
Dec 2022 - Dec 2025 • 3 yrs
Co-founded International Advertising Solutions, a sister agency to Mans Media International, focused on global mainstream media. I helped build the agency's client base and led media planning and buying across international markets, working on campaigns spanning traditional and digital channels. As Managing Director, I took on broader responsibility for agency operations and client strategy, alongside continuing to run campaigns hands-on. This experience gave me a solid grounding in scaling an agency from the ground up, from winning early clients to managing a growing roster, which now shapes how I approach freelance projects here.
Copywriter > Media Planner > Account Director
Mans Media International • Tiempo completo
Aug 2020 - Dec 2025 • 5 yrs 4 mos
Progressed from Copywriter to Media Planner to Account Director at Mans Media Ltd / Mans Media International Ltd over six years, specialising in Asian and ethnic media across the UK and international markets such as Canada, US and India. Starting in copywriting gave me a strong foundation in the creative side of campaigns before I moved into planning and buying, and eventually into account direction; managing client relationships, campaign strategy, and delivery across a specialist media segment. This route through the agency, rather than starting in a planning or account role, means I understand both what makes copy work and how to plan media around it.