
ElBaraa Mahmoud
Google and Meta Ads with Conversion Tracking
Habilidades

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Porfolio
Experiencia laboral
Growth and Performance Marketing Consultant
Self employed / Freelance • Freelance
Jan 2020 - Present • 6 yrs 10 mos
I plan, build and run paid campaigns on Google, Meta, Snapchat and TikTok, and I set up conversion tracking first (GA4, Google Tag Manager, Meta Pixel and Conversions API) so every result traces back to its source. Selected results: - Real estate project: 45% lower cost per lead at the same lead volume, after rebuilding Google and Meta campaigns around buying intent. - Booking-based business: 52% more bookings with no budget increase, by connecting ads to an automated WhatsApp booking flow. - Online fashion store: seasonal sales target beaten by 30% on the same budget. - Local massage center (Meta): 27% lower CPM, CTR up from 6.1% to 7%. - Bunyan (project management platform, Saudi market): Google Ads and website audit, then campaign fixes. 5/5 client review. - Darbini (app, Saudi market): GA4, GTM, Firebase and Snap Pixel tracking, plus a fix inside the original Google Ads account. - Saudi charity: Snapchat and TikTok donation campaigns with pixels and CAPI passing donation value. I also build landing pages and WhatsApp booking automations.