
Ed D
WordPress Performance Tuning, Site Speed Optimization
Habilidades

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Experiencia laboral
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Trabajador autónomo • 8 yrs 6 mos
WordPress Site Owner/Operator — Lyyf Online & ESL Lyyf
Dec 2021 - Present • 4 yrs 7 mos
Independently designed, built, and operate a multi-site WordPress platform (Lyyf Online + ESL Lyyf) on a self-managed Ubuntu Linux VPS — full stack: Apache, MariaDB, PHP, with separate Docker-based development environments mirroring the production sites for safe testing before deployment. Infrastructure work includes: Server administration and hardening (Apache/MariaDB tuning, binary logging, automated backups) - Page speed and caching optimization across multiple WordPress installs, including Cloudflare edge caching and cache-busting strategies. - Custom plugin development and maintenance (social feed aggregation, multi-platform video embedding, RSS/content syndication tools). - Database-level troubleshooting and safe migration workflows between dev and production environments. - Integration of third-party APIs (YouTube Data API, RSS aggregation services) into custom WordPress tooling. - Site reliability practices: version control on deployed files, rollback procedures, and incident response after production issues. Currently run a 5-agent AI team (content, dev, ops) managing this live multi-site WordPress platform day-to-day — see it in action at lyyf.online. This is hands-on, full-stack WordPress work — not just plugin configuration, but server-level performance tuning, database management, and infrastructure design for a live multi-site platform running continuously in production.
WordPress E-Commerce Store Owner/Operator
Jan 2016 - Dec 2019 • 3 yrs 11 mos
Title: WordPress E-Commerce Store Owner/Operator Company: Self-employed Dates: 2016–2019 Description: Built and operated a WordPress-based e-commerce store for three years, handling everything end-to-end — site setup, product listings, payment processing, plugin configuration, performance tuning, and day-to-day maintenance. Ran the business profitably as a solo operator, giving me hands-on experience with the full lifecycle of a live WordPress store under real customer traffic.
Technologist | GE Japan
General Electric • Freelance
Jan 2015 - Nov 2015 • 10 mos
Contracted through Dell Japan, Project Management and VIP English Support