Effah Ezzatee
Strategic Marketing Consultant
Habilidades
Revisa mis servicios

Experiencia laboral
Digital Comms & Ad Operations
Singapore Airlines • Tiempo completo
Nov 2021 - Present • 4 yrs 6 mos
Responsible for global campaign management efforts, creating and maintaining diverse automated, ad-hoc, and scheduled email campaigns. Developed email campaigns from HTML and set templates, incorporating email workflows, asset coordination, copywriting, QA, audience targeting, scheduling and performance tracking. Monitored, debugged and resolved issues impacting email deliverability and workflows. Ideated and published an in-house eDM copywriting generation and translation tool, powered by Jarvis.
Marketing Specialist (via 33Talent)
Airbnb • Tiempo completo
Apr 2021 - Oct 2021 • 6 mos
Updated and maintained the APAC Marketing Merchandising Playbook to ensure alignment with global standards and regional nuances. Assisted in the creation and refinement of landing pages to enhance user engagement and marketing effectiveness. Researched, curated, and obtained permissions for a diverse range of social imagery, ensuring representation of the rich cultural variety across the APAC region. Managed and curated galleries within Pixlee.