Echo Pulse

Senior Video Editor & Post-Production Lead

Virtual Xposure • Tiempo completo

Aug 2023 - Jul 2025 • 1 yr 11 mos

Orchestrated the entire post-production workflow for a leading marketing agency, serving as the primary editing hub for 100+ top-tier Real Estate agents across Canada. Core Responsibilities: High-Volume Delivery: Managed end-to-end editing for cinematic property tours, talking head educational content, and high-retention YouTube vlogs. Advanced Editing Techniques: Specialized in retention-focused editing including speed ramps, dynamic motion graphics, sound design, and color grading to increase viewer watch time. Quality Assurance: Set the visual standard for the agency, ensuring every deliverable met premium broadcast quality. Why I’m Here Now: I realized that agencies charge clients massive premiums while the editors do the actual work. I left my senior position to offer that same "Agency Quality" directly to clients here, cutting out the middleman fees so you get maximum value for your budget.

Creative Lead & Short-Form Content Strategist

Vizinary focus • Freelance

Apr 2020 - Jun 2023 • 3 yrs 2 mos

Lead editor for a high-performance creative agency focused on Direct Response marketing (UGC/Ads) and Personal Branding for 7-figure coaches. Core Responsibilities: Performance Creative (UGC & Ads): Edited high-converting video ads designed to stop the scroll. Mastered the art of the "Hook," pacing, and visual pattern interrupts to maximize ROAS (Return on Ad Spend). Personal Branding: Managed long-term content engines for industry experts and coaches. Edited talking-head content that established authority while maintaining high viewer retention rates. Format Mastery: expert execution of 9:16 vertical content (TikTok/Reels/Shorts) tailored specifically for social media algorithms. The Result: Developed a deep understanding of consumer psychology. I don't just cut footage; I edit for views, engagement, and sales.