Dynamo

AI Lead Qualifications & Auto-Routing System

Upwork • Freelance

Mar 2026 - Apr 2026 • 1 mo

NovaSpark Digital, a performance marketing agency, was manually reviewing and routing 80–120 inbound leads per week. Their sales manager spent 3–4 hours daily scoring leads by hand and copying data between tools, resulting in an average 6-hour response time — and cold leads. WHAT I BUILT A fully automated AI lead qualification pipeline built in n8n, integrating Facebook Lead Ads, Typeform, GPT-4o, Airtable, Gmail, and Slack. The system works as follows: → New lead arrives via webhook (Typeform or FB Lead Ads) → GPT-4o analyzes lead data and assigns a score (0–100), tier (Hot/Warm/Cold), and a plain-English reasoning summary → Lead + AI analysis written to Airtable CRM automatically → Hot leads (70+): instant Slack alert to sales team + personalized GPT-written follow-up email sent within 8 minutes → Warm leads (40–69): enrolled in automated 3-email nurture sequence over 72 hours → Cold leads: archived automatically—zero human touch needed OUTCOME ✅ 94% reduction in manual lead review time ✅ Response time dropped from 6+ hours to 8 minutes average ✅ 3× improvement in hot lead conversion rate month-over-month ✅ Sales manager reclaimed 15+ hours per week. TECH STACK n8n · GPT-4o API · Airtable · Typeform · Facebook Lead Ads · Gmail SMTP · Slack API · Webhooks Lead Capture & AI Automation Workflow ​Deploy custom n8n workflow automation to capture and qualify leads. Integrate Typeform & Facebook Lead Ads webhooks, normalizing data into a unified schema. Use GPT-4o API for intelligent lead scoring (0–100) and predictive tiering (Hot/Warm/Cold), syncing results to Airtable CRM and Google Sheets for real-time reporting. ​Smart Routing Logic: ​Hot (≥70): Trigger instant Slack notification & personalized GPT follow-up (8-min SLA). ​Warm (40–69): Execute a 3-day automated email nurture sequence via Gmail SMTP. ​Cold (<40): Auto-tag & archive. ​Stack: n8n, GPT-4o, Airtable, Google Sheets, Typeform, FB Lead Ads, Gmail SMTP, Slack API. Scale with AI-driven CRM