Dylan

Go high level email marketing and automation specialist

Upwork • Freelance

May 2024 - Present • 2 yrs 5 mos

As a Go High Level Email Marketing Specialist on Upwork, I worked with businesses, agencies, and entrepreneurs to build and manage email marketing systems that helped them communicate with leads, nurture prospects, and stay connected with their customers. My work involved creating professional email campaigns, setting up automated follow-up sequences, building workflows inside Go High Level, organizing contacts and pipelines, and making sure each campaign was aligned with the client’s goals. I handled everything from campaign planning and email copy setup to automation, segmentation, testing, and ongoing improvements. I also created lead nurturing sequences, welcome emails, follow-ups, re-engagement campaigns, appointment reminders, and other automated communication flows based on different customer journeys. A big part of my work was understanding what each client wanted to achieve and turning that into a practical automation system that could run consistently without requiring constant manual work. I paid close attention to timing, personalization, triggers, tags, pipeline stages, and workflow conditions to make sure leads received the right message at the right stage. Working with different clients on Upwork also helped me become comfortable adapting to different industries, offers, audiences, and marketing strategies. I communicated directly with clients, followed project requirements, provided updates, and made adjustments based on feedback. My goal with every project was not simply to send emails, but to create a reliable email marketing and automation system that saves time, improves follow-up, and gives businesses a better way to turn leads into customers