Fazal

Digital Marketing executive

Digital Marketing Executive – Bukhari Associates (Architectural Firm)

May 2020 - Present • 6 yrs

At Bukhari Associates, a full-service architectural and design firm, I led end-to-end digital marketing strategy and execution across all major platforms. What I Managed: 1-Google Ads (Search, Display, Remarketing) 2-Meta Ads (Facebook & Instagram) 3-TikTok Ads 4-LinkedIn Campaigns (B2B lead generation) 5-Funnel strategy, retargeting systems, and conversion tracking 6-Budget allocation and performance optimization. Performance Highlights: 1-Managed and optimized PKR 6,000,000+ in ad spend 2-Generated PKR 100,000,000+ (10+ Crore) in revenue 3-Built structured lead generation funnels for high-ticket architectural services 4-Reduced cost per qualified lead through continuous A/B testing 5-Implemented pixel tracking, event tracking, and conversion optimization strategies Core Strengths: 1-High-ticket lead generation (real estate & architecture niche) 2-Data-driven campaign scaling 3-Multi-platform paid acquisition strategy 4-ROI-focused budget management 5-Conversion rate optimization I specialize in turning paid traffic into qualified leads and revenue, not vanity metrics.

Digital Marketing Manager

Captenamz (Ecommerce & Digital Marketing Agency)

Jun 2022 - Jan 2026 • 3 yrs 7 mos

At Captenamz, a performance-driven ecommerce and digital marketing agency, I managed paid acquisition strategies for multiple client accounts across different industries. Responsibilities: 1-Led multi-platform paid advertising campaigns (Google, Meta, TikTok, LinkedIn) Managed client ad budgets exceeding $200,000+ 2-Built full-funnel strategies for ecommerce and service-based businesses 3-Oversaw media buying, audience targeting, creative testing, and scaling 4-Client reporting, performance analysis, and ROI optimization Key Achievements: 1-Scaled ecommerce brands profitably through structured campaign frameworks 2-Reduced CPA and improved ROAS using data-backed decision making 3-Built retargeting systems that increased conversion rates and repeat purchases 4-Implemented tracking systems (Meta Pixel, GA4, conversion APIs) Core Expertise: 1-High-ROAS ecommerce scaling 2-Lead generation systems 3-Budget optimization at scale 4-Data-driven campaign management 5-Performance marketing strategy