Divine B

Lead Zoho One & Real Estate Operations Specialist

Business Intelligence Market • Freelance

Jan 2026 - Jul 2026 • 6 mos

Directing full-suite Zoho One implementations, custom workflows, and CRM optimization for real estate teams, brokerages, and solo agents. Specializing in leveraging the full power of Zoho CRM, Zoho Campaigns, Zoho Forms, and Zoho Analytics to create unified real estate management hubs. Strategic focus areas and deliverables: Zoho CRM Customization: Creating bespoke modules, custom fields, layout rules, and blueprints tailored to buyer/seller transaction management and listing tracking. Automated Lead Routing: Establishing instant lead capture protocols from web forms, Facebook Lead Ads, and portal feeds directly into Zoho CRM with automated email/SMS responses. Workflow Automation: Building workflow rules for automated showing follow-ups, contract deadline notifications, listing updates, and drip sequences. Analytics & Reporting: Designing custom dashboards to monitor pipeline health, agent conversion rates, lead source ROI, and transaction statuses in real time. Zoho One Ecosystem Integration: Connecting Zoho CRM with Zoho Campaigns for mass marketing, Zoho Sign for seamless document signing, and Zoho Desk for client support management. System Troubleshooting: Diagnosing broken automation rules, fixing field mapping issues, resolving sync failures, and optimizing legacy Zoho setups before order deployment. Helping real estate professionals streamline operations, save critical administrative hours, and ensure every prospective buyer and seller experiences immediate, professional engagement.

HubSpot CRM & Technical Integration Consultant

Real Estate Marketing 🚀 for Developers & Institutional Investors • Freelance

Feb 2026 - Jun 2026 • 4 mos

Leading custom HubSpot CRM setups, API integrations, and workflow engineering for real estate firms, agencies, and sales teams. Specializing in bridging modern web design (Figma to HubSpot conversions) with automated backend marketing and sales pipelines. Core technical execution includes: HubSpot CRM Configuration: Setting up customized Deal Pipelines, Custom Properties, Lifecycle Stages, and Lead Scoring systems tailored to property buying, selling, and leasing operations. Figma-to-HubSpot Implementation: Converting Figma designs into high-converting HubSpot landing pages, web forms, and email templates with clean layout execution. Sales & Marketing Workflows: Engineering automated lead assignment rules, automated property alert emails, follow-up task creation, and internal team notifications. Lead Capture & Nurture: Implementing smart contact list segmentation, automated lead capture forms, and dynamic email drip sequences that guide leads from cold inquiry to booked appointment. Multi-Platform Integrations: Syncing HubSpot CRM with external MLS data feeds, IDX websites, email marketing platforms, and third-party real estate software via Zapier and custom webhooks. CRM Optimization & Audits: Analyzing existing client accounts, diagnosing broken pipeline triggers, streamlining cluttered databases, and re-architecting inefficient lead journeys. Delivering end-to-end HubSpot platforms built from scratch to turn web traffic into qualified real estate clients and automate repetitive daily operations.

Follow Up Boss & BoldTrail Systems Automation Lead

Real Estate Specialists • Freelance

May 2025 - Jun 2026 • 1 yr 1 mo

Serving as a dedicated Follow Up Boss (FUB) and BoldTrail CRM Systems Specialist for top-producing real estate agents, teams, and brokerages. Building complete automated follow-up environments, Smart Plans, and team lead-distribution rules designed to maximize lead conversion rates. Key implementation areas: Action Plans & Smart Plans: Drafting and automating multi-touch outreach sequences including targeted SMS, email drip campaigns, and scheduled call tasks for new buyer and seller leads. Lead Routing & Distribution: Configuring advanced round-robin routing rules, team group routing, and instant push notifications to ensure zero delay in initial lead contact. Listing Alerts & Showing Workflows: Automating property alert follow-ups, post-showing feedback requests, open house attendee nurture plans, and seller reporting updates. Integration Engineering: Connecting Follow Up Boss with external tools including Ylopo, RealGeeks, Zillow Premier Agent, Realtor.com, CallRail, and custom WordPress IDX websites. Virtual Assistant & Operations Setup: Organizing tags, stages, and smart views to simplify daily task management for team leads, transaction coordinators, and real estate VAs. Account Troubleshooting: Auditing existing FUB/BoldTrail environments to fix misfiring action plans, broken API syncs, duplicate contacts, and unassigned lead notifications. Transforming Follow Up Boss into an automated, reliable system that ensures every lead is contacted instantly and continuously nurtured over time.