Suzon

Digital Marketing Expert

Allison James Inc • Freelance

Dec 2024 - Present • 1 yr 10 mos

As a Digital Marketing Expert at Allison James Inc., I develop and execute data-driven digital marketing strategies to increase online visibility, generate qualified leads, improve customer engagement, and support sustainable business growth. Key Responsibilities & Achievements: - Digital Marketing Strategy: Plan and execute integrated marketing campaigns across multiple digital channels to improve brand awareness, customer acquisition, and lead generation. - SEO & Local SEO: Optimize websites, Google Business Profiles, and local search presence to increase organic visibility and attract potential customers. - Paid Advertising: Develop and optimize Google Ads and Meta (Facebook & Instagram) advertising campaigns focused on lead generation and conversion performance. - CRM Management: Manage HubSpot and GoHighLevel (GHL), including contact segmentation, lead tracking, campaign management, and CRM optimization. - Email Marketing: Create targeted email campaigns, automated follow-up sequences, audience segments, and lead-nurturing strategies. - Marketing Automation: Build automated workflows connecting websites, lead forms, CRM platforms, and communication channels to streamline marketing operations. - Social Media Marketing: Develop content strategies, manage social campaigns, and improve audience engagement across digital platforms. - Website Optimization: Improve website content, landing pages, lead capture forms, and conversion tracking to enhance the user experience and lead generation. - Analytics & Reporting: Monitor campaign performance, analyze marketing data, and continuously refine strategies to improve conversion rates and marketing ROI. My primary focus is building scalable, results-driven marketing systems that attract qualified prospects, automate repetitive processes, and turn marketing efforts into measurable business growth.

SEO Manager

SAmit Tech Inc • Freelance

Dec 2024 - Dec 2025 • 1 yr

As an SEO Manager at SAmit Tech Inc., I managed and executed data-driven SEO strategies to improve website visibility, organic traffic, search rankings, and lead generation. Key Responsibilities & Achievements: - Developed and implemented comprehensive SEO and Local SEO strategies for business websites. - Optimized Google Business Profiles (GMB) to improve local search visibility and Google Maps presence. - Conducted keyword research, competitor analysis, and detailed SEO audits to identify growth opportunities. - Managed on-page, off-page, and technical SEO optimization to improve website performance. - Built and managed local citations, business directory listings, and NAP consistency. - Developed link-building strategies and acquired relevant backlinks to strengthen website authority. - Optimized websites for location-based keywords and "near me" searches. - Monitored performance using Google Analytics, Google Search Console, and SEO analysis tools. - Prepared performance reports and provided actionable recommendations for continuous improvement. - Collaborated with teams to align SEO initiatives with business growth and lead generation objectives. My primary focus was delivering sustainable organic growth, stronger local visibility, and measurable improvements in digital marketing performance.