
Dingani L
Elegant, impactful design solutions for modern brands
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Graphic Designer
Gatbro • Tiempo completo
Dec 2024 - Present • 1 yr 9 mos
Lead Graphic Designer Leading visual brand strategy, trade marketing architecture, and high-impact commercial design. As the Department Lead, I oversee the end-to-end creative direction and visual execution for major brand campaigns, FMCG retail activations, and large-format commercial media. My role bridges executive creative strategy with technical design precision, ensuring every asset drives high brand recall and retail performance. Key Professional Achievements & Scope: Retail Visual Architecture & FMCG Media: Directing and designing large-format Out-of-Home (OOH) trade media, including high-visibility highway billboards, commercial vehicle wraps, and high-fidelity 3D retail display mockups. National Trade Activation Campaigns: Designed and managed key visual assets for major live trade marketing events and in-store activations across top retail chains. Brand Rebrands & Global Partnerships: Executed high-stakes commercial layouts, rebrand transition assets, and international event-aligned campaigns (including FIFA World Cup 2026 brand alignments). Cross-Platform Tool Mastery: Leveraging expert-level technical execution across Adobe Photoshop, CorelDRAW, and Canva to produce print-ready visual assets, digital illustrations, and high-converting marketing collaterals. Creative Leadership: Managing workflow efficiency, strict brand compliance, and high-volume production deliverables while scaling brand presence across diverse trade media channels.