Muhammad Arslan

Expert Meta Ads for Leads Generation

Onyx Builders (UK) • Freelance

May 2025 - Present • 1 yr

I managed Meta Ads (Facebook & Instagram) campaigns for Onyx Builders, a UK-based construction company that provides roof extension services and architect-approved designs. My role was to create and optimize lead generation campaigns to attract homeowners interested in property extensions. Through proper audience targeting, ad creative testing, and campaign optimization, I helped the client significantly improve their advertising performance. How my service helped the client: • Reduced cost per lead from $16 to $2 • Generated consistent inquiries from potential customers • Improved lead quality and campaign performance • Built a scalable lead generation system using Meta Ads These results helped the client receive more potential customers while spending less on advertising.