Digi-hawk

Facebook Ads Associate

Carpe Diem Team

Jan 2026 - Present • 8 mos

Plan, launch, and optimize Facebook and Instagram ad campaigns across lead generation and e commerce objectives for diverse client accounts. • Develop full-funnel ad strategies and creative briefs, collaborating with design teams to produce high converting video and static ad formats. • Monitor and analyze campaign KPIs including CTR, CPL, ROAS, and conversion rates, delivering regular performance reports and actionable insights. • Manage client ad budgets with a performance-first approach, continuously testing audiences, creatives, and placements to improve efficiency. • Conducted multi-variable creative testing across 5 ad angles for an insurance brand, identifying the winning comparison-angle creative that drove 21 leads at $40.61 CPL — 33% below the industry benchmark of $60 — while achieving a 30.22% CTR on a $852 budget over 3 weeks.