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dhirajchougule
India
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Sobre mí
Performance Marketing professional with strong experience in data-driven paid acquisition across Google Ads, Meta and RTB channels. Proven track record of improving CAC, ROAS, and revenue while optimizing costs, with experience managing and scaling campaigns across Search, Display, Shopping, and App networks with monthly budgets up to ₹5 crore.
Habilidades
dhirajchougule
desconectado •
Revisa mis servicios
Gestión de marketing en motores de búsqueda
I will set up your google ads campaign and optimise with guaranteed ROI
Estrategia de marketing para e-commerce
I will create shopping campaign and manage feeds in merchant
Experiencia laboral
Performance Marketing Manager
Fintech • Tiempo completo
Sep 2020 - Jan 2026 • 5 yrs 4 mos
Lead performance marketing strategy and execution across Google Ads, Meta, and RTB platforms to drive scalable B2C customer acquisition. • Improved Google channel CR% by 20% while maintaining Cost-to- Revenue ≤100% and reducing CAC by 18%, driving profitable and scalable growth. • Increased new user acquisition by 30% through optimized campaigns on Google and Meta. • • Focus on app & web acquisition, and improve CAC, LTV and ROAS. Managed and optimized monthly marketing budgets up to ₹5 Cr, ensuring strong ROI and efficient CAC. • Managed end-to-end performance marketing campaigns to drive costeffective, high-quality leads while optimizing budgets and KPIs. • Analyzed campaign performance using AppsFlyer, SKAN, GA4, Firebase, SimilarWeb, Adobe Analytics, and CleverTap to drive datadriven optimizations. • Managed relationships with vendors, marketing partners, and internal stakeholders to ensure smooth campaign execution. • Conducted competitor analysis and provided data-driven recommendations to improve marketing strategy and campaign performance. • Implemented AI/ML, MarTech, and marketing automation solutions to improve campaign performance and efficiency. • Kept abreast of industry trends and best practices to continuously improve marketing strategies and campaign performance. • Created and presented PowerPoint presentations while conducting data analysis to support marketing decisions.
