
Diana C
Enterprise CRM System Project Leader
Habilidades

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Porfolio
Experiencia laboral
Salesforce.com Business Analyst and Administrator (Contract)
Create Music Group • Freelance
Dec 2021 - Present • 4 yrs 7 mos
Established automated processes for A&R contracting and artist onboarding using Sales Cloud and Formstack. Increased revenue by $200k by implementing a TOS quick contract system, reducing drafting time from 2 weeks to 5 minutes. Integrated Slack, Salesforce, and Jira using Mulesoft to accelerate artist back-catalog onboarding. Managed offshore developers and worked with M&A teams to complete data migration for acquired labels.
Salesforce.com Program Manager (Contract)
Netflix • Freelance
Jan 2025 - Dec 2025 • 11 mos
Designed end-to-end operational workflows for brand partnership deals, connecting title prioritization, partner matching, deal tracking, and revenue reporting. Architected and implemented integrations between Airtable, Salesforce, and the company data warehouse to eliminate fragmented, manual processes. Standardized Salesforce opportunity structures to accurately track partnership deals and synced data into the data warehouse to power executive dashboards comparing forecasted vs. actual revenue.
Technical Project Manager
Litify • Tiempo completo
Apr 2019 - Jun 2021 • 2 yrs 2 mos
Managed Salesforce implementations for law firms using PMP methodologies. Led cross-functional teams including Solution Architects and Data Migration specialists through discovery and requirement gathering. Utilized JIRA, SmartSheets, and LucidChart to manage scope and developer timelines. Conducted QA testing, UAT, and power user training to ensure successful firm-wide deployments and post-launch support.