Deborah

Google Ads Campaign Manager

ClickLearned

Jan 2025 - Feb 2026 • 1 yr 1 mo

Oversaw end-to-end management of Google Ads accounts for over 23 active clients spanning retail, real estate, healthcare, and legal industries, handling everything from campaign structuring and ad copywriting to audience targeting and bid strategy management. Set up conversion tracking via Google Tag Manager and performed regular A/B testing on ad creatives, landing pages, and call-to-action elements to continuously improve Quality Scores and click-through rates. Coordinated with design and development teams to optimize landing pages for better ad relevance, user experience, and overall campaign performance. Delivered detailed monthly performance reports with actionable insights and strategic recommendations to both clients and internal leadership, ensuring full transparency and alignment on goals. Achieved an average 35% reduction in CPC across all client accounts within the first quarter of taking over management, driven by tighter audience segmentation and smarter bidding configurations. Successfully onboarded and launched 12 new client accounts within a single quarter with zero budget overruns and full on-time delivery across all campaigns. Generated over $50,000 in tracked revenue for clients through optimized Google Shopping and Search campaigns, demonstrating a strong ability to connect ad strategy with real business outcomes. Increased the average client Quality Score from 5.2 to 8.7, resulting in lower ad costs, better placements, and stronger overall account health. Earned the Google Ads certification and was subsequently appointed as the internal trainer responsible for onboarding and upskilling new PPC team hires across the agency.

SEO & PPC Consultant

CLARKSTONE EYEWEAR • Freelance

Nov 2024 - Jun 2025 • 7 mos

Provided specialized Google Ads and on-page SEO consulting services from full Google Ads account setup and campaign strategy to keyword research, ad copywriting, and ongoing optimization. On-page SEO services encompassed comprehensive website audits, meta data optimization, keyword mapping, content structuring, image alt-text optimization, schema markup implementation, and internal link building tailored to each client's goals. Maintained long-term relationships with recurring clients through monthly performance reviews and continuous strategy refinement backed by tools such as SEMrush, Ahrefs, Google Search Console, and Google Analytics 4. Helped this client achieve a 74% increase in organic traffic within just 4 months through a full on-page SEO restructuring of their website. Delivered an average return on ad spend of 5x for the clients, demonstrating a strong ability to turn paid budgets into measurable and scalable revenue. Ranked the client websites on Google's first page for highly competitive keywords within 60 days by combining precise keyword targeting with technical on-page improvements.

On-Page SEO Analyst

Raha Brand • Freelance

Mar 2025 - Apr 2025 • 1 mo

At Raha Brand, I served as the On-Page SEO Analyst responsible for driving the company's organic search growth and ensuring every page of the website was fully optimized to perform at its highest potential on Google. My day-to-day responsibilities included conducting in-depth website audits, optimizing title tags, meta descriptions, heading structures, URL slugs, canonical tags, and image alt attributes across the entire Raha Brand web presence. I worked closely with the internal content and development teams to align SEO strategy with the brand's overall digital marketing goals, making sure every update we pushed was purposeful, data-driven, and built for long-term ranking success. Beyond the technical side, I took ownership of keyword research and keyword mapping for Raha Brand, identifying the exact search terms the target audience was using and strategically placing them across the right pages to maximize relevance and search visibility. I regularly used tools like Screaming Frog, Google Search Console, Moz, and SEMrush to monitor the website's health, track ranking improvements, uncover crawl issues, and measure the impact of every optimization implemented. I also collaborated directly with the web development team to resolve technical SEO barriers including duplicate content, slow page load speeds, broken internal links, and crawl errors that were limiting the brand's ability to rank competitively in its market. During my time at Raha Brand, I delivered consistent and measurable improvements that strengthened the brand's organic presence and contributed directly to its online growth. Page load speeds improved by an average of 45%, crawl errors were reduced by 70%, and the number of indexed pages grew by 55%, all of which led to a significant increase in organic traffic and better visibility for Raha Brand across competitive search results.