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Diana B
@dbreashears
Director of Digital Marketing, Ecommerce
Estados Unidos
Inglés
Sobre mí
I am a digital marketing and ecommerce leader with over 25 years of experience across email, SEO, SEM, and analytics. I have 18+ years of direct-to-consumer ecommerce ownership, managing P&L budgets up to $3M and transitioning over 10 brands to new platforms to drive growth and conversion.
Habilidades
Diana B
desconectado •
Revisa mis servicios
Automatizaciones de correo electrónico
I will build klaviyo email flows and retention campaigns
Estrategia de marketing para e-commerce
I will audit your shopify or other store and find conversion rate opportunities
Porfolio
Experiencia laboral
Director of Digital Marketing, Ecommerce
Boisset Collection • Tiempo completo
Jan 2019 - Aug 2026 • 7 yrs 7 mos
International portfolio of wine, spirits, gourmet food, and luxury merchandise. Lead digital marketing and ecommerce for 10+ brands including JCB Collection, Buena Vista Winery, Raymond Vineyards, DeLoach Vineyards, Elizabeth Spencer Winery, and Oakville Grocery. • Lead all cross-functional and cross-departmental direct-to-consumer ecommerce and digital marketing across multiple wine, food, and lifestyle brands via web, email, SMS, phone, and social. Responsible for all outbound sales and organic sales through unpaid and paid digital advertising, tracked and optimized for a $1.5 million budget. • Drive all sales programming for a 300,000 email and SMS audience using robust segmentation, A/B testing, and automation to reach each customer touchpoint. • Built Boisset Collection's digital marketing department from the ground up. • Led the transition to a modern CRM and email and SMS SaaS platform. • Managed website design of five+ flagship sites and led the migration of eight storefronts from AMS ERP to Commerce7, including due diligence, back- and front-end setup, and data mapping. Brand sites: buenavistawinery.com | deloachvineyards.com | raymondvineyards.com | elizabethspencerwinery.com | jcbcollection.com | oakvillegrocery.com
Crimson Wine Group
Tiempo completo • 6 yrs 7 mos
Director of Consumer Sales - CRM, E-commerce
Jan 2016 - Sep 2018 • 2 yrs 8 mos
Luxury portfolio of 7 wineries producing 300K+ cases annually: Pine Ridge (Napa), Seghesio (Sonoma), Archery Summit (Oregon), Chamisal (San Luis Obispo), Double Canyon (Washington), Seven Hills (Washington), and Forefront. • Continued driving company-wide shift toward dynamic, customized messaging versus blanket-based selling. Led 100+ campaigns annually with a focus on customer relationship management (CRM), testing, and data segmentation. • Ran 5+ direct mail campaigns each year, overseeing programming, concept, design, printing, and post-mortem analysis, earning $272K in net revenue in the e-commerce channel alone. • Led telesales program via an outside vendor. • Built strategic partnerships and utilized 3rd party marketing to increase sales. • Ran social ads and remarketing with email, earning over $240K in one holiday weekend. • Surpassed an overall e-commerce budget by 8% and forecast by 1.4% in 2017. Increased YOY net revenue by 25%. crimsonwinegroup.com | pineridgevineyards.com | seghesio.com | archerysummit.com | chamisalvineyards.com
Director of E-Marketing and E-commerce
Jan 2012 - Dec 2015 • 3 yrs 11 mos
• Restructured department to focus on outbound sales and improve efficiency. Created communications roadmap for inter-department and company-wide use. • Launched several new initiatives, with a stronger emphasis on omni-channel adoption, including an OND program generating $100K. The e-commerce channel earned 77% of sales from said period. • Managed shopping cart migration, build, and QA of eight content websites and five storefronts to responsive design, improving user interface and functionality. One cart transition increased online orders by 85%+. • Served as key member of group managing company-wide transition to a new Enterprise Resource Platform (ERP) and direct-to-consumer platform, including customization of CRM, POS, carts, et al. • Maintained budget that had grown to over $3 million.
