Ata ul Mohsin

Founder & CEO

crafteddots • Freelance

Oct 2024 - Present • 1 yr 11 mos

Founder and CEO of CraftedDots, a software development and digital product company helping startups and growing businesses design and build modern digital products. I lead product strategy, UX/UI design, software development, client communication, project planning, and quality control across a wide range of digital product projects. Our work includes SaaS platforms, AI products, web applications, mobile apps, dashboards, healthcare solutions, fintech products, e-commerce platforms, websites, and custom software. My role involves leading a multidisciplinary team, managing client relationships, defining product direction, reviewing design and development quality, and ensuring projects are delivered with a practical, user-focused approach. Through CraftedDots, I work closely with founders and businesses to turn ideas into well-designed, scalable, and production-ready digital products — from initial product strategy and UX/UI design through development and launch.

Lead Product Designer

Perception • Tiempo completo

Oct 2022 - Oct 2024 • 2 yrs

Over nearly two years at Digital Perception, I progressed from Associate UX/UI Designer → UX/UI Designer → Lead Product Designer, taking increasing ownership of mobile and web product design. As Lead Product Designer, I managed the design process from requirements and user flows to wireframes, high-fidelity UI, prototypes, design systems, and developer handoff. What I worked on: Designed mobile and web experiences in Figma Created user flows, wireframes, prototypes, and high-fidelity UI Built and maintained scalable design systems Conducted competitor and usability research to support design decisions Collaborated closely with developers using Swift, Kotlin, and React Native Ensured designs were accurately translated from Figma into production Product outcomes: 55% faster onboarding 40% increase in first-session retention App Store rating improved from 3.6 → 4.5 stars 60%+ growth in organic downloads This experience shaped my approach to product design: great UI isn't enough — the design needs to solve a real user problem, work seamlessly in development, and contribute to measurable product outcomes.

Video Editor & Graphic Designer

Ryven Studios • Tiempo completo

Nov 2020 - Sep 2022 • 1 yr 10 mos

Worked as a Video Editor and Graphic Designer focused on gaming and short-form social media content, primarily creating high-energy PUBG videos and TikTok content. • Edited PUBG gameplay, montages, highlights, and short-form videos with fast-paced cuts, dynamic transitions, sound effects, and music to maintain viewer attention. • Created engaging 2D and 3D motion graphics, animated titles, visual effects, transitions, and supporting graphics to give content a polished and distinctive visual style. • Developed beat-synced edits by carefully matching gameplay moments, cuts, effects, and transitions with music and sound design for stronger storytelling and impact. • Optimized videos specifically for TikTok and mobile-first platforms, adapting aspect ratios, pacing, framing, hooks, and video structure for short-form viewing. • Selected and organized gameplay footage into engaging sequences, transforming raw clips into structured content with clear pacing and narrative flow. • Designed supporting graphics and visual assets while maintaining consistent branding across the channel and social media content. • Managed video exports and content preparation according to platform-specific resolution, aspect ratio, and formatting requirements. • Managed content uploads and coordinated publishing schedules directly with the channel owner to maintain a consistent content pipeline. • Collaborated on content planning, editing requirements, publishing priorities, and creative direction to ensure each video aligned with the channel's identity. • Reviewed published content and audience response to refine editing style, pacing, hooks, and visual presentation. The work contributed to stronger viewer retention, more consistent content production, recognizable channel branding, and audience growth through platform-optimized gaming content.