FALL 2025
Fiverr’s 12th Annual Business Trends Index
Fiverr’s Business Trends Index analyzes data from millions of searches across the platform to uncover the fastest-growing services shaping the way businesses operate.
This year, it’s evident that AI is not being treated as an experiment any longer. It’s becoming an essential part of business strategies for customer engagement and growth. Companies across industries are fine-tuning, integrating, and expanding their tech stack with AI, while relying on the creative, social, and technical expertise that keeps brands authentic, human, and connected.
Global Themes
Global Themes
The Acceleration of AI Integration
The Next Wave of Social Media Presence
The Revival of Traditional Storytelling
Hear from Clients and Freelancers
Merideth Jaskowski | Founder and CEO of Splitz Bedding
“After 17 years at a top studio, I joined Fiverr to work on my own terms. I’ve led projects from Argentina to India, built a global client base, and found balance as a mom and team leader. Fiverr gave me the reach — and freedom — to make it happen.”
Luigi Florente | Co-Founder of Blackstars, Top Rated AI Video Director on Fiverr
"Demand for AI video has evolved rapidly. Clients are no longer looking for simple tech demos; they are seeking high-end, cinematic storytelling that rivals traditional production. Businesses are realizing that AI isn't just a tool for speed, it’s also a new medium for high-quality artistic expression when handled by professional creators."
AI Agents + Services
Businesses are moving from AI exploration to full-scale implementation, blending their standing operations with technical expertise to drive measurable results.
Across industries, organizations are investing heavily in AI automation, prompt engineering, and AI video creation to refine workflows, accelerate content production, and enhance customer experiences. Yet behind every powerful AI tool stands the developers, coders, and engineers building the infrastructure that makes this progress possible. On Fiverr, businesses are turning to these skilled freelancers to bring AI into their work – helping them streamline operations, improve performance, and stay adaptable as technology continues to evolve.
AI Automation
+136%Prompt Engineering
+76%AI Video Creator
+66%Social Media Platform Experience
Social media is the key to brand visibility, and businesses are leaning into platform-specific expertise to stay relevant and meet their target audiences where they’re most active.
Rising searches for TikTok promotion, Instagram Reels, and TikTok editors reflect a surge in demand for short-form, high-impact content that captures attention and drives engagement. What’s fueling this growth is the pursuit of authentic, experience-driven storytelling. Companies are seeking freelancers who understand the creative nuances of each platform to help their brand succeed.
TikTok Promotion
+66%Instagram Reels
+24%TikTok Editor
+14%Traditional Storytelling
As AI and technology reshape creative industries, businesses are finding that innovation only amplifies the need for human creativity.
Searches for book publishing, book editing, and book design reveal how brands are prioritizing the human touch – using AI to streamline production while relying on expert editors and designers to craft stories that feel authentic, polished, and deeply personal. Whether producing brand narratives, memoirs, or business books, companies are embracing this balance between technology and creativity to elevate storytelling and thought leadership.
Organic Website Traffic
Substack
+24%Social Media Page Setup
+15%Country Data
Take a look at the fastest-growing business-focused search terms in each country:
N8N Automation
+57%
Architecture
3D Animation
+130%
N8N Automation
Wordpress Website
AI Agent
Presentation Design
AI Video Creator
AI Agent
Translation
3D Animation
UGC
Vibe Coding
Base44
AI Commercial Video
N8N Automation
Shopify Store Design and Redesign
Full Stack Web Developer
TikTok Promotion
Full Stack Web Developer
AI video creator
Country Data
Take a look at the fastest-growing business-focused search terms in each country: