REGINA
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Habilidades
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Experiencia laboral
Freelance Email Content Strategist
SexyBelle • Freelance
Dec 2025 - Present • 5 mos
Job History: Provided standalone email audits and monthly newsletter management for small to medium businesses. Specialized in creating educational content that built brand trust and authority. Achievement: Helped a local lifestyle brand grow their email list from 500 to 12,000 active subscribers in 12 months using strategic lead magnets and organic social media integration.
Email Marketing Specialist (Retention & Revenue)
NEXAS Media • Tiempo completo
Feb 2026 - Apr 2026 • 2 mos
Role Description: Managed the full email marketing stack for high-volume Shopify stores, focusing on maximizing Customer Lifetime Value (CLV) through automated "set-and-forget" systems. Key Achievements: 1. Optimized Abandoned Cart and Browse Abandonment flows, recovering over $120,000 in lost revenue in a single fiscal year. 2. Conducted rigorous A/B testing on subject lines and CTA placements, achieving a consistent 45% open rate across global campaigns. 3. Migrated three legacy databases to Klaviyo, ensuring 100% data integrity and implementing advanced predictive analytics for purchase cycles. email list segmentation, drip campaigns, welcome email sequence, lead magnet delivery, Zapier integration, Make integration, ecommerce email marketing, abandoned cart email, Shopify email, WooCommerce integration, beehiiv landing page , A/B testing, analytics tracking, conversion optimization, Brevo Expert, Brevo Checkout Setup, Brevo Integration, Brevo List Building, Brevo Migration, Mailchimp to Brevo, Brevo Import from Mailchimp, Mailerlite, Brevo
Lifecycle Marketing Lead
Venturesite • Tiempo completo
Jul 2025 - Apr 2026 • 9 mos
⭐⭐⭐⭐⭐ Regina proved herself professional on this project Designed full-funnel digital marketing strategies, integrating email with social media and PPC efforts to create a cohesive brand voice. Focused on reducing churn and increasing Customer Lifetime Value (CLV). Achievement: Developed a re-engagement campaign for "ghost" subscribers that successfully recaptured 18% of inactive users, adding significant recurring revenue without increasing ad spend.