Conrado

Art Director

Apr 2024 - Present • 2 yrs 5 mos

@ NORTE MARKETING - SAO PAULO, BRAZIL Art Direction, strategic design and visual communication for large-scale projects, with a focus on sports, entertainment, brand activations and commercial presentations. • Developed commercial presentations, pitch decks, key visuals and visual concepts used in the prospecting and negotiation of major projects. • Translated creative briefs, complex information and business objectives into clear, organized and compelling visual narratives. • Created creative concepts, key visuals, visual identities and design adaptations for projects and brand activations. • Participated in meetings, brainstorming sessions, strategic development and visual concept presentations. • Collaborated with creative, marketing and business teams to align visual communication with commercial objectives. • Managed multiple projects, priorities and tight deadlines while maintaining consistency and quality. Selected projects: • Bradesco Seguros | Circuito da Longevidade: developed the first visual concept/KV and commercial presentation for a project later approved and delivered. • Plié | Corrida Plié Pela Primeira Vez: developed a key visual reference and commercial presentation for a project later approved and delivered. • PRIO | PRIO Nation Running Series: developed the key visual and commercial presentations for a proprietary sports project. • Stellantis/Jeep | Bravus Race Speed I: developed a commercial presentation proposing a brand activation within the event arena, later approved and implemented. • Norte Marketing | Festival Pau Brasil: developed the visual identity, including the concept, graphic elements, applications and project presentation. Other clients: Caixa Econômica Federal, Decathlon, ENEL, Heineken, Itaú, Mamba Water, Nubank, Porto, Sabesp, Santander and Vale. Tools: Adobe Creative Cloud, Canva, Figma and generative AI tools used as part of the creative workflow.

Graphic Designer

Jan 2020 - Present • 6 yrs 8 mos

@ FREELANCER Freelance graphic design work on selected projects involving branding, visual identity and communication for clients across different industries, including companies, independent professionals and organizations. • Developed visual identities, brand guidelines, rebranding projects and communication materials tailored to different audiences and business needs. • Bonamigo Cidadania: developed the branding project, including visual identity, brand guidelines and support in website development. The company has served more than 300 clients since its launch. • Talent Hunter | Dublin, Ireland: developed the brand guide and a series of standardized Canva templates for online and offline applications, ensuring visual consistency and easy adaptation across communication materials. • Grupo Smart Eventos: developed a rebranding project for a video production company. • Instituto Musical Anderson Galileu: developed a rebranding project for a music school. • Griolettering, Gusta Me Gusta and Maristela Grioles Aromaterapia: developed visual identities and communication materials aligned with each business's positioning and needs. • EternamenteSOU: developed the organization’s brand guidelines and communication materials during my volunteer work with the organization. Main tools: Adobe Photoshop, Adobe Illustrator and Canva.

Art Director

Aug 2021 - Aug 2023 • 2 yrs

@ AMPER - SAO PAULO, BRAZIL Art direction and digital design for brands across different industries. • Created digital assets for social media, websites, email marketing and other communication channels. • Developed and adapted campaigns and communication materials according to each brand’s visual guidelines. • Developed visual solutions for different marketing and communication needs. • Managed multiple clients and projects simultaneously while maintaining brand consistency and meeting deadlines. Selected clients: BMG Seguros, EDGE, Fairfax, Fini, MDS Group and others. Tools: Adobe Creative Cloud, Canva, RD Station, HubSpot and Wix.