
Comfort M
Google Ads Specialist And Grant Expert for Nonprofits
Habilidades

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Porfolio
Experiencia laboral
Trabajador autónomo • 11 yrs 9 mos
Google Ad Grant Consultant
Oct 2020 - Present • 5 yrs 8 mos
Independent consultant serving nonprofit organisations across the UK, US, and Canada on a project and retainer basis. To date, assisted 12 organisations with full Ad Grant applications, setup, and ongoing management as a freelancer. Specialise in maximising monthly grant spend for underperforming accounts, GA4 conversion tracking implementation, and board level impact reporting. Maintained a 100% client satisfaction record and a 5-star rating across all freelance platforms. Clients include community food banks, wildlife conservation charities, literacy nonprofits, and disability advocacy organisations.
Google Ad Grant Manager
May 2020 - Present • 6 yrs 1 mo
Managed Google Ad Grant accounts for a portfolio of 18 UK registered charities simultaneously, including organisations in the homelessness, mental health, and youth education sectors. Responsible for full account lifecycle, initial eligibility assessment, Google for Nonprofits application, campaign architecture, keyword strategy, compliance monitoring, and quarterly board reporting. Consistently maintained client accounts at 90-100% of the $10,000 monthly budget and achieved an average CTR of 7.3% across all accounts, well above the Grant's 5% minimum threshold. Introduced a compliance audit process that reduced account suspension incidents across the portfolio to zero.