Clara J

Cold Email Infrastructure & Deliverability Manager

GROWTH by Sabir • Tiempo completo

May 2026 - May 2026 • 0 mos

I worked with a recruitment agency that depended heavily on cold email to connect with hiring managers and business owners. The agency had invested in lead lists and email copywriting, but their campaigns consistently underperformed. Many emails were landing in spam folders, reply rates continued to decline, and several sending domains had developed poor reputations because previous campaigns were launched without proper authentication or inbox warm-up. After conducting a complete deliverability audit, I designed a scalable outbound infrastructure using Saleshandy, Instantly AI, and Smartlead. I authenticated every sending domain using SPF, DKIM, and DMARC, configured multiple mailboxes, implemented gradual inbox warm-up schedules, and established sending limits that protected domain reputation. I also organized prospect lists, created personalized cold email sequences with automated follow-ups, monitored campaign health daily, and optimized subject lines and messaging based on campaign analytics. To ensure long-term performance, I documented standard operating procedures for campaign management, trained the sales team on deliverability best practices, and created dashboards that tracked inbox placement, bounce rates, reply rates, and overall campaign health. The client achieved a significant improvement in email deliverability, increased qualified meetings, and developed a repeatable outbound system capable of supporting business growth for multiple recruiting campaigns.

Smartlead & Instantly AI Cold Outreach Manager

Freelancing Career • Tiempo completo

Mar 2026 - Mar 2026 • 0 mos

A lead generation agency handling outreach for multiple clients was experiencing inconsistent campaign performance due to poor email deliverability and inefficient campaign management. Different team members used different outreach tools without standardized processes, causing inconsistent results, duplicated work, and unnecessary delays when launching campaigns. Several clients had also reported declining reply rates because their domains had developed poor sender reputations. I standardized the agency's entire outbound infrastructure using Smartlead, Instantly AI, and Saleshandy. I configured multiple sending domains, authenticated every mailbox, implemented inbox warm-up, organized prospect segmentation, and built personalized cold email sequences with automated follow-ups. I also developed performance dashboards to monitor campaign health, bounce rates, open rates, reply rates, and sender reputation while regularly optimizing messaging through A/B testing. The new outreach framework allowed the agency to manage significantly more campaigns while maintaining strong deliverability across multiple platforms. Clients experienced improved engagement, more qualified meetings, and higher conversion rates, while the agency benefited from streamlined operations and scalable campaign management.

ClickUp Business Operations Consultant

Freelancer.com • Tiempo completo

Feb 2026 - Mar 2026 • 1 mo

I worked with a rapidly growing digital agency managing more than thirty active client projects across marketing, design, and development teams. As the company expanded, project management became increasingly difficult. Tasks were assigned through emails, Slack messages, and spreadsheets, resulting in missed deadlines, duplicated work, unclear priorities, and limited visibility into project progress. Leadership lacked accurate reporting, making resource planning almost impossible. After carefully analyzing the agency's workflow, I designed a fully customized ClickUp workspace that centralized every aspect of their operations. I created dedicated Spaces for each department, structured project folders and task lists, developed standardized templates, and implemented workflow automations that automatically assigned tasks, updated project statuses, triggered reminders, and notified stakeholders. I also built executive dashboards displaying project health, team workloads, overdue tasks, client delivery timelines, and overall business performance. To ensure successful adoption, I documented standard operating procedures and trained the team on using ClickUp effectively. Within weeks, communication improved dramatically, project completion rates increased, and management gained real-time visibility into business operations. The company now manages all client work from a single platform with far greater efficiency and accountability.