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Creative Director, Copywriter, Global Design Strategist
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Global Design Strategist
IBM • Tiempo completo
Mar 2017 - Present • 9 yrs 7 mos
Responsible for leading companies, clients, and internal IBM partners around the world to create amazing user experiences while recognizing business and human-centered results. Led major engagements for clients like Etihad Airlines, Bancolombia, and more, focusing on Design Thinking workshops, cultural transformation, and redesigning end-to-end customer journeys.