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Senior Brand Marketing & Strategy
Vitamin World • Tiempo completo
Jan 2025 - Present • 1 yr 8 mos
Lead brand transformation and integrated growth strategy across DTC, Amazon, TikTok Shop, and B2B channels. Define brand repositioning and messaging across digital platforms. Manage integrated marketing campaigns focusing on conversion rates, ROAS, and AOV. Built an influencer and expert-led Wellness Council to align creator voices with brand credibility.