Desarrollo de sitios web de negocios

Business website development is the process of designing, building, and launching a website for a company, rather than a personal blog or portfolio. It covers everything from site structure and page layout to backend functionality like contact forms, payment processing, and content management.

On Fiverr, this typically includes planning the site's structure, applying the visual design, coding the front end and back end, and testing before launch. Sellers on the marketplace can build anything from a simple five-page brochure site to a fully custom web application with a database and user accounts.

The goal is a functional, professional site that represents the business, supports its sales or marketing goals, and can be updated or expanded as the business grows.

Business websites generally fall into a few categories, and knowing which one fits your project helps narrow down the right seller and price range.

1. Brochure or corporate sites: a handful of static pages, such as Home, About, Services, and Contact, that establish credibility online.
2. E-commerce sites: built on platforms like WooCommerce or Shopify to sell products directly, with cart, checkout, and inventory features.
3. Landing pages: single, conversion-focused pages built to support one specific offer or campaign.
4. Web applications: custom-built sites with logins, dashboards, or booking systems for businesses that need more than static content.

Most Fiverr sellers list which of these they specialize in on their gig page, so matching your project type to a seller's portfolio is a useful first filter.

Many buyers confuse custom website development with website builder tools like Wix or Squarespace, but the two solve different problems.

A website builder gives you templates and a drag-and-drop editor. It is faster and cheaper upfront, but you are limited to that builder's design system and hosting environment.

Custom website development means a developer codes the site, or heavily customizes a CMS like WordPress, from the ground up. This gives more control over functionality, design, and how the site scales as the business grows.

For a simple one-page presence, a builder is often enough. For a business that needs specific features, integrations, or long-term flexibility, custom development is usually the stronger investment.

Based on Fiverr marketplace data, custom business website projects average around $259 per project, though the final price depends heavily on scope and features.

Hourly rates vary by experience level. Newer sellers on Fiverr often charge around $20 to $40 per hour, while experienced developers working on complex, custom builds can charge $100 to $200 per hour.

Projects built on WordPress average closer to $213 per project, with hourly rates generally starting around $30 per hour for standard builds and climbing toward $130 per hour for advanced custom development.

Most sellers offer Basic, Standard, and Premium packages, so it's easy to compare exactly what's included at each price point before hiring. For a broader breakdown of what drives website costs, this guide to website costs covers it in more depth.

A few factors consistently move the price of a business website project up or down.

1. Number of pages and complexity of the site structure.
2. Custom design versus a pre-built theme or template.
3. E-commerce functionality, such as product catalogs, cart, and checkout.
4. Third-party integrations, like a CRM, booking tool, or payment gateway.
5. Content creation, including copywriting, photography, or product descriptions.
6. Number of revision rounds included in the package.

Setting a realistic budget starts with deciding which of these your business actually needs. A simple brochure site with a template design costs far less than a custom e-commerce build with multiple integrations.

Most business website projects on Fiverr follow a similar sequence, even though the details vary by seller.

1. Discovery and planning: defining goals, pages, and required features.
2. Design or wireframes: mapping out layout and visual style before coding begins.
3. Development: building the front end and back end, or configuring the CMS.
4. Content population: adding text, images, and product listings.
5. Testing: checking functionality, responsiveness, and load speed across devices.
6. Launch: publishing the site and connecting the domain and hosting.

Buyers should expect regular check-ins at each stage, especially before development starts and again before launch, to confirm the site matches expectations.

Business websites are built on a mix of content management systems, custom code, and hosting platforms, depending on the project's needs.

WordPress, an open-source content management system, is one of the most common foundations for business sites because of its flexibility and large plugin ecosystem. A WordPress developer can extend it with custom themes and functionality well beyond a standard template.

For online stores, WooCommerce adds cart and payment features on top of WordPress. Other businesses opt for fully custom code using frameworks like React or Node.js when they need functionality a CMS can't easily support.

The right choice depends on how much ongoing control, customization, and scalability the business needs from its site.

Beyond the core build, a few extras commonly come up in business website projects.

1. Basic on-page SEO setup, including meta titles, descriptions, and image alt text.
2. Mobile responsiveness testing across devices and screen sizes.
3. Domain and hosting setup or migration from an existing site.
4. Basic copywriting or content editing for key pages.
5. Ongoing website maintenance, such as updates, backups, and security monitoring.

Maintenance in particular is often sold separately from the initial build, since it covers work after launch rather than the project itself. It's worth asking upfront whether it's included or billed separately.