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cassia_sawazaki

Cassia Sawazaki

@cassia_sawazaki

Performance and Market Intelligence Coordinator

Brasil
Portugués, Inglés, Español
Parte de la información aparece en idioma inglés.
Sobre mí
I’m a Growth Marketing Specialist focused on performance, data intelligence, and scalable acquisition strategies. I help businesses turn marketing into revenue through: ✔ Paid Media (Meta, Google, TikTok) ✔ Funnel optimization & conversion strategy ✔ Data analysis (BI, tracking, performance insights) ✔ Full-funnel growth strategy If you’re looking for real performance, let’s talk.... Lee más

Habilidades

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cassia_sawazaki
Cassia Sawazaki
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Revisa mis servicios

Estrategia de marketing digital
I will growth your business with marketing focused on performance
DeUSD 60 / proyectoMás información
Videografía con IA
I will create a 20 to 50 second ai generated video for social media
DeUSD 100 / proyectoMás información

Experiencia laboral

Performance and Market Intelligence Coordinator

Braslive Entertainment • Tiempo completo

Jul 2025 - Present • 10 mos

Team management and coordination of performance analysis, budget allocation, and financial planning based on data and KPIs. Responsible for the strategic management of paid media and digital performance, optimizing campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, and other digital channels. Focused on acquisition, remarketing, and lead generation and qualification, driven by data and targets such as ROI, CPA, and CPL. Integration with creative, BI, and Market Intelligence teams to maximize conversions. Management of CRM, Power BI, SQL, and GCP (Google Cloud Platform). Development of executive presentations to support strategic decision-making.

Head of Marketing and Market Intelligence

Bittar Neurociência • Tiempo completo

Oct 2023 - Apr 2025 • 1 yr 6 mos

Led a cross-functional team responsible for communication, inbound, and outbound marketing. Accountable for market intelligence and B2B and B2C strategic planning to support executive decision-making. Coordinated the restructuring of websites, social media, communication journeys (CRM), and the sales funnel. Built an internal CRM and structured data extraction processes to support the intelligence function, defining target audiences and strategies while reducing costs associated with external lead acquisition. Configured databases using BigQuery and GCP, implementing automated data update pipelines. Reported directly to the executive board, delivering complex executive presentations and in-depth data analysis.