
Caroline R.
Sales funnel, Landing Page and Workflow Specialist
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Lead Funnel Builder & Marketing Automation Specialist
Upwork • Freelance
Feb 2023 - Jan 2026 • 2 yrs 11 mos
Partner with direct-to-consumer (D2C) brands, high-ticket coaches, and service agencies to architect end-to-end client acquisition systems. Specialize in turning cold traffic into booked appointments and recurring revenue through high-converting web design, custom landing pages, and backend CRM automations. Key Highlights & Deliverables: Full-Stack Funnel & Web Builds: Designed and launched 60+ responsive landing pages and custom storefronts across GoHighLevel, Shopify, Squarespace, and Wix, achieving average mobile load speeds under 2.5 seconds and lifting industry-baseline conversion rates by 25–40%. CRM Architecture & Pipeline Setup: Built turnkey operational workflows in GoHighLevel and Kartra, incorporating multi-channel nurture sequences (SMS & email), round-robin calendar booking, conditional logic surveys, and automated review requests. E-Commerce Retention Engines: Deployed automated lifecycle marketing flows in Klaviyo and Shopify Email (Abandoned Cart, Welcome Series, Post-Purchase Cross-sells), consistently recovering 15–22% of abandoned checkouts for retail clients. Conversion Rate Optimization (CRO): Conducted A/B split testing on headlines, CTA placements, and checkout architectures, resulting in lowered customer acquisition costs (CAC) and maximized average order value (AOV) across multiple client verticals.
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muti_girl_

Estados Unidos
As someone who works deeply in workflow automation and digital marketing every day, my standards for a GoHighLevel build are incredibly high. Caroline completely exceeded them. I hired her to set up the infrastructure for my Real Estate Masterclass—specifically a high-converting landing page and a 5-step...
Respuesta del Freelancer
maureen_comp

Estados Unidos
Caroline did an excellent job managing my account and my campaigns. I'm glad I hired her for this job. I will surely be working with her again.
maureen_comp

Estados Unidos
If I could give 10 stars, I would! I hired this freelancer to build a lead capture landing page in GoHighLevel, and the final result completely exceeded my highest expectations. Not only do they possess a deep technical mastery of GHL, but their eye for modern, clean design is truly remarkable. They...
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muti_girl_

Estados Unidos
Caroline is phenomenal. She designed a beautiful landing page for my webinar inside GoHighLevel. She combines a great eye for modern design with high-level technical execution. Fast delivery, excellent communication, and a seamless final product. If you need a funnel built right the first time, hire Caroline. 10/10.
andrew_1397

Reino Unido
Caroline did a fantastic job designing the email templates and setting up the automated flow for my webinar. I provided the copy, and she brought it to life perfectly. The visual design is clean, modern, and highly professional, and the backend automation works flawlessly. She was fast, communicative,...
Respuesta del Freelancer