
Caroline S
Marketing and Sales Coordinator
Habilidades

Revisa mis servicios


Experiencia laboral
Not Found
Tiempo completo • 4 yrs 8 mos
Marketing and Sales Coordinator
Nov 2024 - Present • 1 yr 8 mos
Company: Célula Tecnologia Diagnóstica Responsible for integrating commercial and communication strategies to strengthen brand positioning and drive results through Inbound and Outbound strategies. Plan, execute, and monitor marketing and sales actions, ensuring alignment between demand generation and lead conversion. Develop and monitor digital campaigns and coordinate the commercial team's performance indicators (KPIs). Manage media campaigns across Meta Ads, Google Ads, and LinkedIn Ads. Align marketing and sales teams to optimize the sales funnel and pipeline. Analyze data and performance metrics, including ROI, CAC, CPC and others Manage and produce congresses, workshops, and in-person event
Marketing and Sales Coordinator
Jul 2023 - Nov 2024 • 1 yr 4 mos
Managed integrated marketing for Quallyx Saúde and Quallyx VET brands, focusing on events, branding, social media, and paid traffic. Event Management: Budget planning, booth layout definition, and team coordination for trade shows and congresses. Social Media: Content strategy and management for Instagram, LinkedIn, TikTok, and YouTube, including Reels creation and lead management. Paid Traffic & SEO: Managed Google, LinkedIn, and Meta Ads. Performed WordPress edits and continuous SEO monitoring. Data Analysis: Monitored performance and created detailed reports via Google Analytics.
Marketing Analyst
Oct 2021 - Jun 2023 • 1 yr 8 mos
Developed Inbound/Outbound marketing campaigns and managed corporate social media channels to maximize reach and engagement. Copywriting: Created strategic copy for social media and produced multimedia content such as catalogs andnfolders. Digital Ads: Managed Google Ads (Search, Display, Performance Max) and Meta/LinkedIn campaigns, including Pixel installation via GTM. Organized workshops and trade shows to generate leads and position the brand