Cade R
Digital Marketing Automations
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Experiencia laboral
Paid Media Manager
Gargle, INC.
Jan 2021 - Mar 2022 • 1 yr 2 mos
Led demand generation and performance marketing initiatives focused on driving qualified inbound leads for a B2B SaaS platform Planned and executed paid acquisition campaigns across paid social and search, optimizing for lead quality, conversion rate, and CAC Built and optimized lead funnels from first touch through MQL, improving follow-up speed and engagement through automation Implemented and managed marketing automation workflows (email nurture, lead routing, tagging, lifecycle stages) to support sales handoff Collaborated cross-functionally with sales and leadership to align campaign strategy with pipeline goals Analyzed funnel performance and conversion data to identify drop-off points and implement iterative improvements Supported CRM hygiene and reporting, ensuring accurate attribution and visibility into lead sources and performance