Brenda Chloe

HubSpot CRM Lead Management for Marketing Agency

FaverGray • Freelance

Apr 2026 - Present • 1 mo

Collaborated with a digital marketing agency to optimize and manage their HubSpot CRM system for improved lead tracking, sales organization, and customer relationship management. The agency previously faced challenges with scattered lead information, poor pipeline visibility, inconsistent follow-up processes, and limited reporting capabilities. I began by analyzing the agency’s sales process and customer journey to identify areas causing inefficiencies in lead management. Based on this assessment, I restructured the CRM database, organized contact records, and implemented customized sales pipelines that aligned with the agency’s service delivery stages. The project included setting up automated lead assignment workflows, follow-up reminders, email sequences, and task automation to ensure prospects received timely communication throughout the sales cycle. I also created lead segmentation systems that categorized contacts based on service interest, engagement level, and conversion potential, enabling more personalized communication strategies. In addition to workflow automation, I developed customized dashboards and reporting systems that provided the management team with real-time insights into sales performance, lead conversion rates, and team productivity. These reports allowed decision-makers to track performance more effectively and identify opportunities for improvement. I also assisted with email marketing integration, contact management best practices, and staff onboarding to ensure the team could effectively use the CRM system on a daily basis. By improving internal organization and communication processes, the agency was able to manage leads more efficiently and maintain stronger client relationships. The implementation resulted in better sales tracking, improved response times, increased workflow efficiency, and enhanced visibility into overall business performance.

Social Media Management for Fitness Coach

Dayhuff Group • Freelance

Mar 2026 - Present • 2 mos

I managed end-to-end social media operations for a fitness coach seeking to increase brand visibility, grow audience engagement, and attract more clients through consistent and strategic online presence. Prior to my involvement, the client struggled with inconsistent posting schedules, low engagement rates, and difficulty maintaining a professional brand image across multiple social platforms. The project began with a full social media audit to identify content gaps, audience behavior patterns, and branding inconsistencies. Based on these findings, I developed a structured content strategy focused on audience engagement, educational content, motivational storytelling, and promotional campaigns tailored to the fitness niche. I created and managed monthly content calendars that ensured consistent posting across Instagram, Facebook, and TikTok. This included writing compelling captions, researching trending hashtags, scheduling posts, and maintaining a cohesive visual identity aligned with the coach’s personal brand. I also monitored audience engagement, responded to comments and direct messages, and helped nurture relationships with followers to improve community interaction. To increase reach and visibility, I implemented engagement strategies including interactive polls, story updates, audience questions, and short-form video content optimized for platform algorithms. I also collaborated on promotional campaigns for fitness programs, coaching sessions, and digital products designed to convert followers into paying clients. Analytics tracking played an important role throughout the project. I regularly monitored performance metrics such as engagement rates, follower growth, content reach, and audience demographics to identify high-performing content and optimize future strategies accordingly.

Virtual Assistant Support for E-commerce Brand

Tackle Trading • Freelance

Mar 2026 - Apr 2026 • 1 mo

I provided comprehensive virtual assistant and administrative support services for a fast-growing e-commerce business handling large volumes of customer inquiries, order management tasks, and day-to-day operational responsibilities. The business owner faced major challenges balancing customer support, supplier communication, inventory coordination, and administrative duties while attempting to scale the business effectively. I stepped in to streamline operations by managing customer communication across email, social media platforms, and support channels. This included responding to inquiries, resolving complaints, processing order updates, handling refund requests, and ensuring customers received timely and professional assistance throughout their buying journey. My ability to maintain clear and organized communication significantly improved customer satisfaction and response time. Beyond customer service, I managed daily administrative operations such as scheduling meetings, organizing calendars, preparing reports, maintaining spreadsheets, and coordinating supplier follow-ups. I also assisted with inventory tracking and order processing to help minimize delays and improve workflow coordination between suppliers and fulfillment teams. To improve overall business organization, I implemented systems for file management, task prioritization, and workflow tracking using digital productivity tools. These systems helped the business owner gain better visibility into daily operations while reducing the stress associated with managing repetitive tasks manually. I also supported marketing-related activities by assisting with product uploads, updating website listings, organizing promotional campaigns, and maintaining consistency across communication channels. Through effective time management, proactive communication, and operational support, I helped the business owner focus more on growth strategies while daily operations continued running smoothly.