Mark K

Brand Manager & Senior Video Editor

LensFham Production • Tiempo completo

Nov 2024 - Present • 1 yr 7 mos

As Brand Manager & Senior Video Editor, I own both brand direction and visual storytelling. I define the brand’s positioning, messaging, and creative standards, ensuring every piece of content aligns with business goals and audience expectations. I translate strategy into compelling narratives, supervising campaigns from concept to final cut. On the video side, I handle end-to-end production: scripting, editing, motion graphics, and post-production. I focus on clarity, pacing, and emotional impact, ensuring each video communicates the brand’s value effectively and performs across platforms. I also analyze audience engagement and feedback to refine content, bridging creative execution with measurable results. My role ensures consistency, cohesion, and strategic alignment across campaigns, making the brand recognizable, credible, and persuasive. In short, I turn brand strategy into visual stories that drive engagement, reinforce positioning, and deliver business outcomes, balancing creativity with accountability.

Senior Brand Strategist And OOH Designer

Lens Branding Kenya • Tiempo completo

May 2024 - Present • 2 yrs 1 mo

At Lens Branding, I work as a Brand Strategist and Senior OOH Designer, bridging strategy and real-world execution. My role starts before design. I define brand positioning, clarify the value proposition, and pressure-test ideas against market reality, competition, and business goals. I work closely with founders and marketing teams to translate research, audience insight, and commercial objectives into a clear strategic direction. On the OOH side, I design for context, speed, and effectiveness. I plan and execute out-of-home campaigns based on how people actually see, move, and decide in physical environments—not how designs look on screens. This includes message hierarchy, location logic, scale, sightlines, and environmental constraints. I ensure strategy survives execution: the idea, the placement, and the message work as a system. The outcome is work that is not just visually strong, but strategically justified, defensible to stakeholders, and built to perform in the real world.