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blogger_simon

Simon Zaugg

@blogger_simon

German B2B tech marketer, AI search visibility and LinkedIn

Suiza
Inglés, Alemán, Francés
Parte de la información aparece en idioma inglés.
Sobre mí
I help B2B software and IT companies in Germany, Austria and Switzerland get found and trusted. 15 years in Swiss tech marketing: Head of Marketing at swissICT (the Swiss IT association), co-managing director of a software start-up, editor at the ICT trade magazine Netzwoche. I grew the swissICT LinkedIn page from a few hundred to over 9,000 followers. Today I measure how companies appear in ChatGPT, Gemini and Perplexity and fix what keeps them out of AI answers. MA in New Media Journalism, Senior Marketing Professional (SMP). Native German, fluent English, conversational French.... Lee más

Habilidades

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blogger_simon
Simon Zaugg
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Revisa mis servicios

Optimización del motor generativo
I will audit how chatgpt, gemini and perplexity see your b2b brand in german
DeUSD 250 / proyectoMás información
Publicaciones y subtítulos para redes sociales
I will ghostwrite german linkedin posts for b2b tech founders and executives
DeUSD 500 / proyectoMás información

Experiencia laboral

smino

Content Marketing Manager

smino • Tiempo completo

Sep 2022 - Jul 2026 • 3 yrs 10 mos

Content, SEO/AEO and PR at a construction SaaS company with offices in Switzerland, Germany and Austria. - Owned the content, SEO and PR strategy and organic growth - Conceived and led the smino Report, a thought leadership magazine (survey of 133 DACH construction experts) - Ran LinkedIn, newsletter, webinars and customer events - Introduced AI tools into the marketing workflow

swissICT

Head of Marketing and Communications

swissICT • Tiempo completo

Oct 2016 - Aug 2022 • 5 yrs 10 mos

Marketing and communications lead of swissICT, the Swiss IT industry association. - Owned the marketing budget, led a marketer and the volunteer editorial team - Grew the LinkedIn page from a few hundred to over 9,000 followers - Newsletter with 8,500 subscribers, member magazine with 3,500 copies - Led the website relaunch and media relations - Communications lead of the Digital Economy Award 2021 (1,000 guests)

science_communications GmbH

Digital Communications and Social Media Specialist

science communications GmbH • Tiempo completo

Jan 2016 - Sep 2016 • 8 mos

B2B PR agency in Zurich. - Social media strategies and content for B2B clients - Specialist articles and PR mandates for international IT companies