Elisa Lazar

Administrator & E-commerce Designer — Moda Autentica

Moda Autentica • Tiempo completo

Sep 2024 - Nov 2025 • 1 yr 2 mos

• Founded and ran a womenʼs clothing online store, managing every operational aspect from product catalogue to Google Merchant Center integration with full SEO optimisation. • Wrote personalised product descriptions, created trend-led social-media content and ran Google Ads & Meta PPC campaigns. • Partnered with local designers and micro-influencers to boost brand visibility through authentic user-generated content. • Trained and motivated a small remote team in product listing, content creation and video editing, fostering a collaborative atmosphere. • Handled all customer communication regarding shipping updates, logistics issues and refunds, resolving concerns quickly and empathetically. • Built automated marketing flows for abandoned carts and seasonal recommendations, increasing loyalty through transparency and genuine care. • Prepared international expansion with Meta catalogue integration for English-speaking markets.

Junior UX Designer — NHS Business Services Authority (UK)

NHS Business Services Authority • Tiempo completo

Nov 2021 - Sep 2024 • 2 yrs 10 mos

• Collaborated closely with multidisciplinary teams, internal agents and managers in weekly Scrum meetings, gathering detailed requirements and delivering clear progress updates. • Worked directly with agents processing EU medical-expense claims, deeply understanding their daily struggles with outdated systems, then designed the new interface for submitting, validating and approving claims. • Actively participated in user-research sessions, observing real citizens and noting pain points to solve genuine usability problems. • Contributed daily in Agile stand-ups, reporting progress and blockers, and took part in sprint reviews for transparent, efficient workflows. • Communicated constantly with front-end and back-end developers, quickly learning technical skills to build interactive, functional prototypes. • Designed and iteratively tested critical online services (EHIC/GHIC, S2, PRC, Member State Claims), transforming confusing legacy processes into intuitive digital journeys. • Simplified application forms and medical-certificate management, reducing user confusion and completion time. • Helped British citizens and residents access healthcare rights abroad more easily.

Product Designer & Digital Marketer — DropPoint HQ (UK)

DropPoint.org • Tiempo completo

Aug 2020 - Nov 2021 • 1 yr 3 mos

• Ran live usability tests with donors, gathered feedback and improved the entire donation journey. • Created high-fidelity wireframes and clickable prototypes in Figma for rapid user testing. • Designed marketing visuals in Photoshop & Illustrator; completely redesigned carrier-selection and donation flows. • Tested and improved site accessibility to the latest WCAG standards, ensuring inclusivity for users with disabilities. • Presented designs to stakeholders and worked hand-in-hand with engineers until full implementation. • Responded daily to customer enquiries about parcels and supported charities with empathy and speed. • Built partnerships with new charities to expand the reusable-donation catalogue.