Benjamin

Founder, Paid Ads, AI Automation and Websites

Self Employed • Trabajador autónomo

Sep 2025 - Present • 10 mos

I founded BW Marketing, my own registered business in Portugal, and I run it as the sole operator, handling every project from the first briefing to delivery. The work covers four areas. Paid traffic: I plan, launch and manage Meta Ads and Google Ads campaigns, set up conversion tracking and reporting, and optimise for cost per lead. Creative production: I produce the images and videos for the ads with generative AI, so campaigns can be tested and refreshed quickly. AI and automation: I build AI agents and chatbots that answer and qualify leads on WhatsApp, Instagram and website chat, connected to CRMs, spreadsheets, email and calendars through n8n. Web development: I design and build websites, landing pages and custom web apps, with technical SEO and page speed handled from the start. I work directly with the client, explain the technical choices in plain language, and the client always keeps full ownership of the ad accounts, the code and the data. I had been doing this work for clients for over three years before that. September 2025 is simply when I registered the business formally in Portugal, not when the work started.