b
bea_bataglia

Beatriz B

@bea_bataglia

I shape perception, positioning and influence

Brasil
Portugués, Inglés
Parte de la información aparece en idioma inglés.
Sobre mí
Most brands struggle to communicate clearly and convert attention into results. I fix that. With 9+ years of experience in customer psychology, sales and brand strategy, I identify what’s missing, refine your message and turn ideas into high-impact execution. Every project is built with clarity, intention and performance in mind. If your brand isn’t converting, it’s not the market — it’s your message. I identify what’s blocking your positioning, fix your communication and turn ideas into high-impact results. If you want better positioning and real results, let’s work.... Lee más

Habilidades

b
bea_bataglia
Beatriz B
desconectado • 
Tiempo medio de respuesta: 25 horas

Experiencia laboral

Author & Narrative Specialist

Independent • Freelance

Aug 2024 - Present • 1 yr 9 mos

Authored two original books focused on personal development and self-awareness Developed strong narrative skills, storytelling and emotional connection through writing Created content for brands and individuals, enhancing engagement and communication impact Built a deep understanding of language, perception and influence through creative expression

Brand, Narrative & Creative Direction Strategist

Self-Employed / Freelance • Freelance

Jun 2023 - Present • 2 yrs 11 mos

Developed brand positioning and communication strategies for emerging and growing businesses Helped clients clarify their identity, messaging and market presence Created strategic direction for visual identity, content and brand voice Directed visual identity, branding elements and creative concepts aligned with strategic positioning Guided the creation of logos, visual assets, marketing materials and digital content Ensured consistency between brand message, aesthetics and audience perception Worked across content, design and communication to create cohesive and high-impact brand experiences Combined analytical thinking with creative execution to build stronger brand perception Delivered personalized consulting focused on alignment, differentiation and growth

Account Manager & Brand Strategy Consultant

Itaú Unibanco

Feb 2018 - Present • 8 yrs 3 mos

Brand & Positioning Strategist Managed portfolios of individual and business clients with a focus on growth and positioning Advised businesses on brand positioning, communication and market differentiation Conducted strategic analysis to improve visibility, value perception and revenue potential Helped clients refine messaging, offers and brand direction based on market behavior Delivered personalized guidance combining analytical strategy and human insight