Sajal M.

How I Built the SEO Foundation for a New Textile Website From Scratch

Jan 2026 - Present • 4 mos

I started working on a newly launched textile sourcing and fabric supply website that had almost no search visibility in the beginning. Since it was a completely new website, the main challenge was building a strong SEO foundation from the ground up while also preparing the site for long-term organic growth. Before starting the work, I created a complete SEO roadmap based on the business goals, target audience, and industry competition. My strategy focused on improving topical authority, building trust signals, and helping the website become more understandable for both search engines and AI-powered search platforms. I handled the full SEO process, including keyword research, content planning, SEO content writing, AEO optimization, technical SEO fixes, internal linking, metadata optimization, and overall site structure improvements. The website mainly targets international textile buyers, manufacturers, and sourcing-related searches. So I focused heavily on informational and industry-focused keywords that could bring long-term organic traffic and improve search relevance over time. I also optimized the content structure for modern AI search experiences like Google AI Overviews, ChatGPT, and Microsoft Copilot by improving entity relevance, topical depth, and answer-focused content formatting. Since this is an ongoing project, I continue monitoring rankings, technical health, content performance, and search behavior to improve visibility step by step. This project is helping me gain deeper real-world experience in building SEO growth strategies for brand-new websites in competitive industries while combining traditional SEO with AEO and GEO optimization methods.

From SEO Audit to AI Search Visibility: A Real SEO Growth Story

Dec 2025 - Mar 2026 • 3 mos

I worked on a professional credential evaluation and immigration support website that was struggling to improve its visibility on Google. The website had useful services and quality content, but its rankings were not stable, and many important pages were not reaching the right audience. I started the project with a complete SEO audit to understand the website’s technical issues, content gaps, keyword opportunities, and overall search performance. After reviewing the data, I created a step-by-step SEO strategy focused on national keywords and informational search intent. During the first phase, I improved the website structure, internal linking, technical SEO issues, page optimization, and content quality. I also worked on optimizing service pages and blog content to make them more useful for both users and search engines. One of the main goals was not only improving traditional Google rankings but also increasing visibility in modern AI search platforms. So I focused on AEO and GEO optimization strategies to help search engines and AI systems better understand the website content. After around 90 days of consistent work, the website started showing positive ranking improvements across multiple national keywords. Some content also began appearing in Google AI Overviews and gained visibility in AI-based search experiences like ChatGPT and Microsoft Copilot. This project helped me gain deeper experience in combining traditional SEO with modern AI-focused optimization strategies. It also showed me how important content structure, search intent, and topical relevance are in today’s search landscape.